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Blanco Womenswear
Spain
Madrid
2015
2015 - 2017
Senior Multi-Product Denim Designer (Womenswear / Menswear)
Blanco Established Since 1966 | Madrid Area, Spain
Oct 2015 – Feb 2017
Led the design and development of multi-product denim collections, influencing key decisions on fit, wash, and design from initial sketch to final approval. Innovated designs that became bestsellers and fueled social media marketing for the denim category. Managed critical path adherence, collaborated with factories and suppliers on wash development, and created detailed tech sheets. Provided crucial input for marketing and e-commerce campaigns, and supported in-store visual merchandising, resulting in a 92.5% increase in denim sales.
