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Duel Denim - Menswear Denim Brand
Greater Manchester
Preston
2012
2012 - 2014
Head of Design
Creating a Denim, being the creative lead in launching a new menswear brand and also working to briefs for retail brands, meeting their design requirements.
New Brand Launched
www.dueldenim.com
Main Role:
Build a New Brand, and collection mid-price point Directed at the Menswear Market,
• Organised a team to create a collection consisting of 7 fits and 12 styles.
• Helped in creating the brand look and DNA identity, developing a collection which was launched 2014;
• Guiding and Developing: the junior designers, training them to work to company standards,
• In Daily Communication with Garment Technologist and factories in Karachi and Dhaka continuously regarding samples.
Designing Women's/Menswear Multi-Product, with the main focus on Denim: Main Role: Working with and launching a new menswear brand and also working to briefs for retail brands, meeting their design requirements. New Brand Launched www.dueldenim.com New Brand Launched Bethnal Green Main Role: Build a New Brand, and collection mid-price point Directed at the Menswear Market,
Head Designer, Menswear/Womenswear Brand
DUEL DENIM (Newstar Garments Ltd.) | Preston, United Kingdom
Jun 2012 – Jan 2014
Spearheaded the design and development of multi-product denim collections for a new menswear brand launch, establishing its brand identity and mid-price point market direction. Designed extensively for key UK high street accounts, including Topshop, Topman, Primark, and Sainsbury's, covering denim, knit, shirting, and jersey. Responsible for team guidance and development of junior designers, alongside daily communication with international factories to manage sample production.
